Most Discretionary Benefits Plans Originated at the Turn of the 20th

question 148

True/False

Most discretionary benefits plans originated at the turn of the 20th century.

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Definitions:

Psychographic Segmentation

The process of dividing a market into segments based on consumer psychology, including personality traits, values, attitudes, interests, and lifestyles.

Loyalty Segmentation

The division of a customer base into groups based on their loyalty levels, aiming to tailor marketing efforts and rewards to different segments to encourage repeat business.

Benefit Segmentation

A marketing strategy that involves dividing a market into segments based on the different benefits consumers seek from the product.

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyle, values, attitudes, and personality.