The Technique of Adding and Comparing Costs and Benefits at Different

question 25

Multiple Choice

The technique of adding and comparing costs and benefits at different points in time is referred to as

• A)benefit-cost analysis.
• B)discounting.
• C)external analysis.
• D)profit-debt analysis.

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Definitions:

Money-Back Guarantees

Promises made to customers that they can receive a refund if the product they purchase does not meet certain criteria or expectations.

Product Manager

A professional responsible for the strategy, roadmap, and feature definition for a product or product line, also often responsible for product branding, marketing, and sales activities.

Chief Marketing Officer

A high-ranking executive responsible for overseeing the marketing activities and strategy of an organization, aiming to enhance brand awareness and sales.

Value Barrier

Value barrier refers to the perception or real obstacles that prevent consumers from adopting a product, service, or innovation due to perceived lack of value.