While Teaching Strategy at Farrell University,Jessica Developed an Interactive Strategy-Simulation

question 74

Multiple Choice

While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to inculcate the concept of strategy to her students.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Jessica places an advertisement about her product with her e-mail and contact information in the "Chronicle of Higher Education," a leading publication for University professors.Which of the following marketing strategies exemplifies this scenario?

• A) Guerilla marketing
• B) Telemarketing
• C) Direct sales
• D) Direct response advertising

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Definitions:

Testable Prediction

A statement or hypothesis that can be verified or falsified through experimental or observational means.

Naturalistic Observation

An examination method where people are observed in their natural settings without any alterations made by the researcher.

Theory

A systematic explanation of an aspect of the natural world, grounded in observation, experimentation, and reasoning.

Observations

The active acquisition of information from a primary source, using the senses or tools and instruments for measuring and recording.