Value Benefits Come into Play When You Think About Pricing

question 75

Multiple Choice

Value benefits come into play when you think about pricing your product.Which of the following statements is not true of value benefits?

• A) People will pay more for a product of high quality.
• B) The value delivered to the customer is second in order of importance to the pricing decision.
• C) Small business are unable to compete on value.
• D) The price customers are willing to pay is determined by their perception of value received.

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Definitions:

Restrictive

Imposing limits or controls on someone's actions or on the extent of something's use or operation.

Aggression

Behavior intended to harm or injure another being, either physically or psychologically.

Warm Parents

Parents who demonstrate a high level of affection, responsiveness, and support towards their children.

Cold Parents

This term refers to parents who display a lack of warmth, affection, or emotional support towards their children.