While Teaching Strategy at Farrell University,Jessica Developed an Interactive Strategy-Simulation

question 74

Multiple Choice

While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to inculcate the concept of strategy to her students.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Jessica places an advertisement about her product with her e-mail and contact information in the "Chronicle of Higher Education," a leading publication for University professors.Which of the following marketing strategies exemplifies this scenario?

• A) Guerilla marketing
• B) Telemarketing
• C) Direct sales
• D) Direct response advertising

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Definitions:

Straight-Line Method

A depreciation method that allocates an equal amount of depreciation expense for an asset over its useful life.

Semiannual Interest Expense

The amount of interest cost incurred every six months on borrowed funds.

Straight-Line Method

A method of calculating depreciation for accounting purposes, where an asset's cost is reduced equally over its useful life.

Amortization

The gradual reduction of a debt over a specific period of time through regular payments, or the allocation of the cost of an intangible asset over its useful life.