_____ Is the Segment or Segments a Business Owner Selects

question 17

Multiple Choice

_____ is the segment or segments a business owner selects to concentrate his or her marketing efforts.

• A) Target market
• B) Qualified market
• C) Customer vector
• D) Optimized market

---

Definitions:

Advertising

The action of calling public attention to products, services, needs, etc., especially by paid announcements in print, broadcast, or online media.

Demand Curve

A graph representing the relationship between the price of a good and the quantity demanded by consumers, typically downward-sloping.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's, often due to a combination of satisfaction with the product and the perceived value of the brand.

Elasticity of Demand

A measure of how much the quantity demanded of a good changes in response to a change in the price of that good.