Mentions of a Company or Products in the Media for Which

question 23

Multiple Choice

Mentions of a company or products in the media for which a firm did not pay is referred to as _____.

• A) buzz marketing
• B) sales promotion
• C) free ink
• D) viral marketing

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Definitions:

Purchasing Socialization

The process through which individuals learn purchasing and consuming behaviors from social influences and communities.

Consumer Socialization

The process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers in the marketplace.

Brand Preferences

Consumers' tendency to favor one brand over others, influenced by past experiences, perceptions of quality, marketing efforts, and personal tastes.

Cognitive Skills

The mental capabilities that include reasoning, memory, attention, and language that are used in acquiring knowledge, solving problems, and making decisions.