The Number of Prospects or Leads You Need to Approach

question 22

Multiple Choice

The number of prospects or leads you need to approach in order to make one sale if your _______.

• A) organic traffic
• B) conversion rate
• C) proximity
• D) customer vector

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Definitions:

Complete Portfolio

A diverse investment portfolio that covers a wide range of securities in order to mitigate risk through diversification.

Standard Deviation

A numerical index representing the variation or spread in a collection of data points or financial returns.

Sharpe Ratio

A measure used to evaluate the risk-adjusted return of an investment portfolio, calculated by subtracting the risk-free rate of return from the portfolio's return and dividing by the portfolio's standard deviation of returns.

Risk-free Rate

The theoretical rate of return of an investment with zero risk, often represented by Treasury bills.