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Business owners can figure how to better target ads or promotions to particular types of customers if:
Real Self
The authentic part of an individual's personality that reflects their genuine thoughts, feelings, and behaviors.
Ideal Self
A person's conception of how they would like to be, embodying their goals, aspirations, and moral ideals.
Self-Image
The idea, conception, or mental image one has of oneself, including perceptions of abilities, appearance, and personality.
Internal Locus of Control
This refers to the belief that individuals have control over the events in their lives through their decisions and actions.
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