What Are the Two Steps in Customer Relationship Management (CRM)

question 13

Essay

What are the two steps in customer relationship management (CRM)? What is the goal of these two steps and how do you know your CRM effort is working?

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Definitions:

Emotional Loneliness

A feeling of solitude or detachment arising from a lack of close or intimate relationships.

Contagious

Refers to the spread of affect, attitudes, or behaviors from one person to another through direct or indirect contact.

Brewer's Optimal

Refers to a theory or concept that isn't widely recognized or may be incorrectly cited without sufficient context. A clarification or specification might be necessary.

Distinctiveness Theory

A psychological theory which posits that individuals seek to maintain a sense of uniqueness, resulting in behaviors or attitudes that distinguish them from others.