Which of the Following Statements Is True of the Total

question 35

Multiple Choice

Which of the following statements is true of the total product approach?

• A) In marketing,there is no difference between the total product and the augmented or core products.
• B) Customers describe your good or service in only one way.
• C) The augmented product is the basic description of what your company does.
• D) Using the total product approach can help you get inside your customers' heads.

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Definitions:

Control Operations

This refers to the various procedures and mechanisms deployed by a business or organization to regulate and guide its operations towards achieving set objectives.

Variance

The difference between planned or budgeted figures and actual figures, used in performance analysis and management.

Financial Reporting Systems

Systems used by organizations to manage and process financial data, and to produce reports that accurately depict business performance and financial position.

Principle of Exceptions

A management principle where focus is directed towards cases that deviate significantly from the norm, allowing managers to concentrate on significant issues rather than routine matters.