As Customers Ourselves,we Think the Customer Is the Person Who

question 15

Multiple Choice

As customers ourselves,we think the customer is the person who buys something.That can be true,but determining who is your customer can be far more complex.Which of the following statements is not true of customer roles?

• A) When selling to organizations,you may have multiple customer roles in the organization.
• B) You can use your knowledge of the customer roles to help you understand and map out the purchasing process for your product or service.
• C) When purchasing a gift for someone,you are the purchaser but not the end user.
• D) The only way to avoid influencers is to sell directly to individuals on the Internet.