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The _____ is marked by a stabilization of demand,with firms in the industry moving to stabilize or improve profits through cost strategies.
Position
The place a brand or product occupies in the consumers' minds relative to competitors, often based on attributes, benefits, perceptions, or reputation.
Market Penetration
A measure of the extent to which a product or service is recognized and bought by customers in a particular market.
Precious Gems
Rare, naturally occurring minerals that are considered valuable and are used in jewelry for adornment and investment.
Luxury Lighting
High-quality, often designer, lighting fixtures and solutions that are positioned as luxury items and often carry a higher price point.
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