There Is Much More Emphasis on Personal Selling in the Consumer

question 135

True/False

There is much more emphasis on personal selling in the consumer markets than in the B2B markets.

---

Definitions:

Just-In-Time Operations

An approach to manufacturing and inventory management where materials and products are produced or delivered only as needed, minimizing waste and reducing costs.

Organizational Change

The process through which a company or organization changes its structure, strategies, operational methods, or culture to effect improvement or to keep up with external demands.

Core Competency

Fundamental strength or advantage of an organization or individual that is central to its identity and competitiveness, often reflected in unique skills, technologies, or resources.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often driven by international trade and investment and aided by information technology.