Holly Is a Sophomore in College Considering a Degree in Marketing

question 28

Multiple Choice

Holly is a sophomore in college considering a degree in marketing. She has asked several friends for advice and their comments are listed below. Which of these comments is the most accurate and likely to help Holly?

• A) Marketing offers business students a wide array of career options.
• B) Majoring in marketing rules out a meaningful career with a nonprofit organization.
• C) You should major in marketing only if you want to work in advertising or personal selling.
• D) Marketing is a career that offers stability, good pay and ample employment opportunities. Marketing activities today are essentially the same as they were several decades ago.

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Definitions:

Trade Balance

The difference between a country's exports and imports, indicating whether a country has a surplus or deficit in trade with foreign partners.

Imports

Goods or services brought into one country from another for sale or use.

Exports

The sale of goods and services produced in one country to residents of other countries.

Domestic Saving

The part of a nation's income that is not spent on consumption or government expenditure, and is instead saved or invested domestically.