Marketers Have Learned That Customers' Perceptions About How a Business

question 80

Multiple Choice

Marketers have learned that customers' perceptions about how a business acts can be very important.As the Making the Green Connection box suggests,

• A) All soft goods (apparel)companies should be changing their product offering to only use chemically produced fibers such as polyester or rayon.We are depleting our sources of natural cotton fibers,and we do not have the knowledge of how to replace them.
• B) Managing the customer relationship is about explaining to people that they currently buy too many clothes.Companies can show customers that they are behind an effort to reduce wardrobes by reducing their own production of goods.
• C) You will create stronger loyalty from customers if you stay true to your product offering and not change to accommodate new trends.Most people do not do well with change.
• D) Customers are willing to pay a little extra,and purchase goods and services from companies who are attentive toward reducing their carbon footprint.

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Definitions:

Net Income

The amount of money remaining after all operating expenses, taxes, and interest have been deducted from total revenue.

Total Assets

The sum of all assets owned by a company, including cash, inventory, property, and equipment.

Dividend Payout

The portion of net income paid to shareholders as dividends, usually expressed as a percentage.

Full Capacity

The maximum level of output that a business can sustain over a period of time, utilizing all available resources efficiently.