Whenever Available, Marketers Should Rely Exclusively on Primary Data Because

question 118

True/False

Whenever available, marketers should rely exclusively on primary data because it is much more accurate than secondary data.

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Definitions:

Mental Efficiency

The ability of the brain to process information quickly and effectively, using the least amount of cognitive resources.

Reality Testing

A psychological process to distinguish what is internally fantasized from what is external and real in the environment.

Evidence-based Medicine

The conscientious use of current best evidence in making decisions about the care of individual patients.

Evidence-based

A decision-making process that involves integrating best available research evidence with practitioner expertise and client preferences.