As the Campaign Manager for a Candidate for the U

question 141

Multiple Choice

As the campaign manager for a candidate for the U.S. Senate, Pete works to learn as much as possible about potential voters. With this information, he hopes to focus the campaign on the issues most important to voters. This represents:

• A) the use of marketing by a nonprofit organization.
• B) a nonprofit application of the production era strategy.
• C) the use of public service advertising to sell a political candidate.
• D) an extension of the profit orientation to a nonprofit organization.

---

Definitions:

Amide

Organic compounds characterized by a carbonyl group attached to a nitrogen atom, often found in proteins and other important biological molecules.

Stereochemistry

An area of chemistry concerned with the three-dimensional arrangement of atoms in molecules and its impact on their chemical reactions and properties.

Esters

Organic compounds derived from carboxylic acids where the hydrogen in the hydroxyl group is replaced by an alkyl or aryl group, often responsible for the aroma of fruits.

Transesterification

A chemical reaction in which an ester is transformed into another ester through the exchange of the alkoxy group.