A Widely Used Technique Commonly Used for Collecting Primary Data

question 20

Multiple Choice

A widely used technique commonly used for collecting primary data is

• A) collecting relevant articles in trade journals.
• B) benchmarking.
• C) conducting a survey.
• D) reviewing government reports.

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Definitions:

Informing

The act of providing or exchanging information.

Promotional Strategy

A marketing plan designed to inform, persuade, or remind target audiences about a business or product, aiming to increase sales or brand awareness.

Influencing Purchase Decisions

The act of swaying or affecting consumers' choices towards buying certain products or services.

Advertising

A form of marketing communication used to promote or sell something, usually a business's product or service.