A Firm That Uses ________ Segmentation Divides a Market into Groups

question 5

Multiple Choice

A firm that uses ________ segmentation divides a market into groups based on values, attitudes, or interests.

• A) demographic
• B) benefit
• C) psychographic
• D) normative

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Definitions:

Climate Change

The significant and lasting changes in the statistical distribution of weather patterns over periods ranging from decades to millions of years.

Intertropical Convergence Zone

The region near the equator where the northeast and southeast trade winds converge, often leading to thunderstorms and heavy precipitation.

Maximum Solar Radiation

Refers to the highest amount of solar energy received by a specific area over a period, affecting climate and weather patterns.

Subtropics

Regions of the Earth located immediately north and south of the tropics, characterized by hot summers, mild winters, and relatively high humidity.