A Consumer's Decision-Making Process Is Influenced by His/her ________, Consisting

question 77

Multiple Choice

A consumer's decision-making process is influenced by his/her ________, consisting of those people who help shape the consumer's beliefs, attitudes, values, or behavior.

• A) reference group
• B) focus group
• C) target audience
• D) social class

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Definitions:

Petty Cash

A small amount of cash on hand used for covering minor expenses.

Deducted

To subtract an amount from a total, often related to expenses or taxable income.

Bank

A financial institution licensed to receive deposits and make loans, in addition to offering various other financial services.

Electronic Funds Transfer

A digital transaction method where money is transferred from one account to another without the physical exchange of cash.