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Why is market segmentation important? Describe three ways firms can segment consumer markets.
Sleep-Waking Cycles
Refers to the biological rhythms that dictate our periods of wakefulness and sleep, typically following a 24-hour cycle aligned with day and night.
Young People
Individuals in their youth, typically ranging from teenagers to those in their early twenties, often characterized by periods of growth and development.
Observable Behavior
Actions or reactions of an organism that can be noticed and measured by others.
Consciousness
The state of being aware of and able to think and perceive one's surroundings, thoughts, and sensations.
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