Recently a Disgruntled Employee Walked into a Large Grocery Chain's

question 283

True/False

Recently a disgruntled employee walked into a large grocery chain's midwest distribution center and opened fire on his fellow workers. He killed or injured several people before being killed by the local police. The grocery chain is very concerned about the threat of workplace violence in the future. One way to deal with this threat is for management to hold focus groups to invite employee input. Another way is to make certain that the company hires managers with good interpersonal skills.

---

Definitions:

Brand Loyalty

Commitment to a brand in the face of competition.

Guerilla Marketing

Marketing through unconventional, innovative, low-cost means to generate social buzz and maximum exposure.

Marketing Techniques

Strategies and tactics employed by businesses to promote and sell their products or services effectively.

Social Buzz

The widespread talk or attention on social media platforms regarding a particular topic, brand, or event.