The Connecting Through Social Media Box Titled,"Caring for Customers by Tracking

question 21

True/False

The Connecting Through Social Media box titled,"Caring For Customers by Tracking Tweets," reflects upon the use of blogs and Twitter and other social media sources to measure customer satisfaction.This is part of the control function of management.

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Definitions:

Resellers' Sales Forces

The sales personnel employed by resellers who are responsible for selling products or services to the end customer.

Incentive Programs

Plans designed to motivate and encourage specific behaviors or actions, such as purchasing more products or improving employee performance.

Sophisticated

Characterized by refined taste, manners, or intellectual understanding, often through experience or education.

Trade-Oriented Sales Promotions

Sales tools used to support a company’s advertising and personal selling directed to wholesalers, distributors, or retailers. Also called trade promotions.