EZBiz,the Brainchild of Three College Friends,is a Startup Venture Which

question 1

Multiple Choice

EZBiz,the brainchild of three college friends,is a startup venture which plans to produce and market sports gear.They are currently trying to decide between a bricks-and-clicks strategy and a click-only strategy.Which of the following,if true,would most undermine the decision to adopt a click-only strategy?

• A) The company has limited access to funds and is looking to keep its costs low.
• B) The public is wary of sharing confidential information after a recent spate of credit card scandals.
• C) A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain.
• D) Several companies who have switched from brick-and-mortar strategy to a click-only are experiencing severe channel conflicts.
• E) Some click-only companies have been unable to achieve economies of scale and subsequently are unable to offer lower prices.

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Definitions:

Enuresis

A medical condition characterized by involuntary urination, typically occurring at night and more common in children.

Centration

Focusing on an aspect or characteristic of a situation or problem.

Preoperational Thought

A stage in Piaget's cognitive development theory where children aged 2-7 years begin to engage in symbolic play and struggle with logic and taking the perspective of others.

Theory Of Mind

A commonsense understanding of how the mind works.