Which of the Following Statements Is True About Viral Marketing

question 57

Multiple Choice

Which of the following statements is true about viral marketing?

• A) It uses the network effect to increase brand awareness.
• B) It uses everyday people as a cheap labor force.
• C) It is the dissemination of information to a narrow audience.
• D) It enables people to work in more flexible ways on a variety of Internet-related projects.
• E) It is used to market a product without the audience realizing it.

---

Definitions:

Interpretive Approaches

Interpretive approaches refer to methodologies in social science that emphasize understanding the subjective meanings and experiences of individuals within their social contexts.

Conflict Theory

A sociological perspective emphasizing the role of competition and conflict between groups in society over resources and power.

Functionalism

A theoretical perspective in sociology and anthropology that interprets society as structured in ways that allow it to maintain stability.

Internet Users

Individuals who access and utilize the internet for various activities, including communication, information gathering, entertainment, and transactions.