________ Focuses on Studying Customer Behavior and Perceptions in Order

question 54

Multiple Choice

________ focuses on studying customer behavior and perceptions in order to provide the business intelligence necessary to identify new opportunities and to provide superior customer service.

• A) Analytical CRM
• B) Sales force automation
• C) Operational CRM
• D) Collaborative CRM
• E) Integrated CRM

---

Definitions:

Purchase Cost

The total amount paid to acquire an asset, including any additional charges necessary to bring it to its intended use.

Strategic Investments

Investments made by a company to pursue long-term objectives, such as acquiring stakes in other companies or funding new product development.

Investment Income

Earnings from assets purchased, such as dividends from stocks, interest on loans or bonds, or rental income from property.

Amortized Cost Model

An accounting technique used to gradually write down the cost of an intangible asset over its useful life.