Which of the Following Statements Best Describes the Productivity Paradox

question 10

Multiple Choice

Which of the following statements best describes the productivity paradox for technology investment?

• A) The productivity of any technology is directly proportional to the investment in that technology.
• B) While it is easy to quantify the costs associated with developing an information system,it is often difficult to quantify tangible productivity gains from its use.
• C) As investment in technology increases,productivity decreases steadily.
• D) While it is easy to identify and quantify the intangible benefits of an information system,it is not easy to quantify the tangible benefits.
• E) The productivity of an information system is in no way related to the investment in the technology.

---

Definitions:

Brand Purpose

The reason a brand exists beyond making a profit, often related to a social good or impact that aligns with its values and mission.

Poseur Brand

A brand that attempts to project a certain image or identity that is not genuinely supported by its products, services, or corporate values, often perceived as inauthentic by consumers.

Authenticity Deficit

Describes a situation where there is a perceived lack of genuine or authentic qualities in a person, product, or brand.