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Select the Correct Description for Each of the Abbreviations

question 97

Multiple Choice

Select the correct description for each of the abbreviations
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Definitions:

Product Element

A component of a product that includes features, design, quality, brand name, and packaging which together form the product's overall offer.

Marketing Mix

The set of actionable marketing tools—Product, Price, Promotion, and Place—that the firm uses to pursue its marketing objectives in the target market.

Volume Discounts

A pricing strategy where the price per unit of goods decreases as the quantity purchased increases.

Economies of Scale

Enterprises gain financial benefits from their size of operations, usually experiencing a reduction in the cost per unit produced as the scale of the operation grows.

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