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Suppose You Design a Study to Test This Hypothesis

question 60

Multiple Choice

Suppose you design a study to test this hypothesis. Your study participants are adults between the ages of 25 and 40 (mean age = 32) . You work with an oncologist to determine if the study participants have an HPV-related cancer, and you also measure the concentration of anti-HPV antibodies in their blood. Answer the following questions regarding this study.After reading the paragraph below, answer the questions that follow.
HPV is an infection that is normally fought by the human immune system, but it can lead to cancer in some individuals. While we already know that HPV vaccines help prevent HPV-related cancer, researchers are unsure as to what level of antibody concentration a person needs in order to be protected from HPV-related cancers. Scientists hypothesize that higher anti-HPV antibody levels may provide greater protection from HPV-related cancers compared to lower levels. However, strong evidence does not yet exist to support this hypothesis.
-From the following choices, select the groups of individuals who would make the best participants for the control group in your study.

Definitions:

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.