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Marketing practices are sometimes controversial.
Value
The importance, worth, or usefulness of something, often influenced by social norms and individual perceptions.
Less Valuable
Considered to have lower worth or importance in comparison to something else.
George Homans
An American sociologist known for his work in developing social exchange theory, which posits that the exchange of goods, services, and social values plays a key role in the formation of social relationships.
Success-Stimulus
The principle that success in a certain activity or field encourages continued action and effort in that or similar activities.
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