Given the Informational Role of the Web in Today's B2B

question 14

Multiple Choice

Given the informational role of the web in today's B2B environment, salespeople need to _____.

• A) adopt the role of solution provider
• B) adopt the role of information provider
• C) replace the use of search engines
• D) redesign corporate websites
• E) all of the above

---

Definitions:

Exclusive Distribution

Distribution strategy involving limited market coverage by a single retailer or wholesaler in a specific geographical territory.

Luxury Automobiles

High-end vehicles that offer superior comfort, performance, and amenities, often characterized by their higher price points and status symbol.

Franchised Specialty Goods

Retail products sold through outlets operating under a franchise agreement, often focusing on a niche market.

Rack Jobber

A company or individual who provides and stocks merchandise in stores, typically in specialty areas, and shares profits with the retailer or pays for shelf space.