A Given Consumer's or Target Market's Perception of All the Attributes

question 78

Multiple Choice

A given consumer's or target market's perception of all the attributes associated with a retail outlet is generally referred to as the _____.

• A) store atmosphere
• B) servicescape
• C) store image
• D) store ambiance
• E) store personality

---

Definitions:

Stanine

A method of scaling test scores on a nine-point standard scale with a mean of five and a standard deviation of two.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values around the mean.

Standard Score

A score that has been transformed to fit a common scale, allowing for comparison across different tests or assessments.

T Score

A standardized type of score that has a mean of 50 and a standard deviation of 10, used in various psychological and educational tests.