Perhaps the Most Powerful Type of Reference Group in Industrial

question 43

Multiple Choice

Perhaps the most powerful type of reference group in industrial markets is that of _____.

• A) innovators
• B) lead users
• C) government regulators
• D) market mavens
• E) business press

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Definitions:

Boers

Dutch settlers in South Africa, also known as Afrikaners, particularly during the 18th and 19th centuries, who later established their own republics.

Policeman

A law enforcement officer whose duty is to maintain public order and safety, and to prevent and investigate crimes.

Emilio Aguinaldo

A Filipino revolutionary, politician, and military leader who played a key role in the Philippine struggle for independence from Spain and later against the United States.

Leonard Wood

A United States Army officer who served as the Chief of Staff of the Army, Military Governor of Cuba, and Governor General of the Philippines in the early 20th century.