Which of the Following Is a Reason for the Significant

question 91

Multiple Choice

Which of the following is a reason for the significant role of salespeople in industrial markets?

• A) It is the least expensive form of communication for the selling organization.
• B) Business buyers prefer to do business with firms they know, like, and trust, and sales personnel are the most common representative of the selling organization.
• C) Advertising has been shown to not have any positive impact on awareness and sales.
• D) Business buyers usually are not allowed to purchase without the assistance of a sales representative.
• E) None of the above is a reason.

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