In Which Type of Indirect Measurement Approach to Measuring the Relative

question 96

Multiple Choice

In which type of indirect measurement approach to measuring the relative importance of consumers' evaluative criteria are consumers presented with several descriptions of alternatives and asked to rank all of them in terms of his or her preference for those combinations of features?

• A) perceptual mapping
• B) regression analysis
• C) factor analysis
• D) conjoint analysis
• E) cluster analysis

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Definitions:

Body Language

Non-verbal communication through physical behaviors, such as gestures, postures, and expressions, which can convey emotions and intentions.

Nonverbal Communication

A form of communication that involves the transmission of messages without the use of words, such as gestures, facial expressions, and body language.

Body Language

Non-verbal communication through physical behaviors such as gestures, posture, and facial expressions.

Space Language

A conceptual term possibly referring to the way space and layout are used in communication, or it could relate to the specialized language used in the field of space exploration.