Which of the Following Is True Regarding Postpurchase Dissonance

question 16

Multiple Choice

Which of the following is true regarding postpurchase dissonance?

• A) All consumer purchase decisions are followed by postpurchase dissonance of some sort.
• B) The importance of the decision to the consumer is one factor that influences the probability and magnitude of postpurchase dissonance.
• C) The individual's tendency to experience anxiety is not related to postpurchase dissonance.
• D) The easier it is to alter the decision, the more likely postpurchase dissonance will be.
• E) Nominal decision making usually results in the greatest magnitude of postpurchase dissonance.

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Definitions:

Quick Response

The ability to react promptly and effectively to queries, requests, or changes.

Inventory Systems

Tools and processes for managing a company's stock of goods, including the tracking, ordering, storing, and using of inventory.

Distribution Centers

Facilities that store goods before they are distributed to stores or end consumers.

Retail Store Space

The physical area that a retailer utilizes to display products for sale to customers within a store.