Connie Just Purchased Her First New Car, and She's Actually

question 80

Multiple Choice

Connie just purchased her first new car, and she's actually feeling a little bad about it. She's concerned about how much money she spent and how long she will be making car payments. She's not sure she made the right choice, either. She liked another car a little better, but ended up purchasing another model. Connie is experiencing _____.

• A) postpurchase worry
• B) postpurchase guilt
• C) postpurchase dissonance
• D) postpurchase shame
• E) postpurchase fear

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Definitions:

Prospect

An individual or organization considered likely to become a customer, often identified and approached in the early stages of the sales process.

Lead

A person or organization who might be a prospect.

Satisfied Customer

A consumer who perceives the product, service, or experience provided as meeting or exceeding their expectations.

Preapproach

The research and planning stage before making a sales presentation or call, where a salesperson gathers information on potential clients to tailor their sales strategy.