Rudy Is a Product Category Manager for a Major Consumer

question 80

Multiple Choice

Rudy is a product category manager for a major consumer packaged goods manufacturer. Part of his job requires that he analyze a given product category and logically determine where improvements could be made. Rudy has determined several consumer problems this way. Which of the following best describes how Rudy uncovers consumer problems?

• A) activity analysis
• B) intuition
• C) product analysis
• D) problem analysis
• E) qualitative research

---

Definitions:

Expectancy

In the context of motivation, expectancy refers to an individual's belief that a particular effort will lead to a desired performance level.

Valence

In motivation theory, the value an individual places on the expected outcome of a particular course of action.

Employee Turnover

The rate at which employees leave a company and are replaced by new employees over a certain period.

Job Satisfaction

The level of contentment employees feel towards their jobs, influenced by factors such as work environment, compensation, and job duties.