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What Are the Two Dimensions of Performance for Products

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What are the two dimensions of performance for products?


Definitions:

Acetylcholine

A neurotransmitter involved in many functions including muscle movement, heart rate, memory, and the sleep-wake cycle.

Nicotine

A stimulating and addictive substance found in tobacco products.

Agonist

A chemical or drug that binds to receptors in the brain and causes a reaction similar to that of a naturally occurring neurotransmitter.

Excitatory Signal

A type of neurotransmitter-induced signal in the nervous system that increases the likelihood of a neuron firing an action potential.

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