Kevin Buys the Same Brand of Clothing All the Time

question 92

Multiple Choice

Kevin buys the same brand of clothing all the time. He continues to buy it because it fits him well and the price is right, but he does not have an emotional attachment to it. Kevin is an example of a(n) _____.

• A) trapped purchaser
• B) committed customer
• C) repeat purchaser
• D) nonsatisfied customer
• E) indifferent purchaser

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Definitions:

Reengineering

The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical measures of performance.

Statistical Method

A technique or procedure applied to numerical data for the purpose of analyzing, interpreting, or explaining statistical phenomena.

Employee Leasing

A practice where businesses hire their workers through a professional employer organization, which then handles HR, payroll, and other administrative tasks.

Labour Costs

The total expenses incurred by employers for the payment of wages, benefits, and other forms of compensation to employees.