Which of the Following Is TRUE Regarding Word-Of-Mouth (WOM)

question 62

Multiple Choice

Which of the following is TRUE regarding word-of-mouth (WOM) ?

• A) WOM is a minor factor in consumer behavior.
• B) Consumers trust WOM more than many other sources.
• C) Satisfaction yields more WOM than does dissatisfaction.
• D) Consumers do not give WOM much merit, especially negative WOM.
• E) Marketers are not concerned about WOM.

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Definitions:

Developmental Activities

Refers to tasks, exercises, or programs designed to improve skills, knowledge, and capabilities for personal or professional growth.

Operational Job

A role focused on executing the day-to-day activities necessary for an organization's functioning, often involving tasks that support core business operations.

University Coursework

The combination of written assignments, projects, and exams that are part of a college or university program.

Integrated Approach

A comprehensive strategy that combines various methods, perspectives, or systems to address a problem or achieve a goal fully.