George Has Used the Same Company for His Car and Home

question 34

Multiple Choice

George has used the same company for his car and home insurance for more than 20 years. Any claim he has made has been handled fairly and quickly. A major hurricane came through his area causing many individuals, including George, and business owners to lose everything. While he was hearing about so many insurance claim nightmares, he knew his company would come through because he trusts this company. George is an example of a(n) _____.

• A) repeat purchaser
• B) satisfied buyer
• C) total buyer
• D) committed customer
• E) affective customer

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Definitions:

Cooing

Early vocalization of infants, consisting of soft, murmuring sounds made with the mouth closed or slightly open.

Evolutionary Theorists

Scholars and scientists who study how evolutionary processes influence behaviors, physical traits, and social structures among living organisms.

Fast and Frugal Heuristics

Decision-making shortcuts that involve using limited input to make quick and efficient judgments or choices.

Thought Systems

Complex networks of beliefs, attitudes, and values that shape an individual's way of thinking and interpreting the world.