Which Dimension of Product Performance Relates to Aesthetic or Image-Enhancement

question 37

Multiple Choice

Which dimension of product performance relates to aesthetic or image-enhancement performance?

• A) affective
• B) direct
• C) instrumental
• D) symbolic
• E) consummatory

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Definitions:

First Purchase

The initial buying action taken by a consumer with a brand or product, marking the beginning of the customer's engagement with that brand.

Brand Name

The name given to a product or service from a specific source used to distinguish it from others.

Important Attributes

Key features or characteristics of a product or service that are significant to consumers and can influence their purchasing decision.

Trial Stage

A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.