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Bob and Stephanie purchased a new, 55-inch high-definition television, and they spent more than $1,500. After they got it home, Stephanie started feeling anxious about this purchase and wondered if they should have shopped a little more and become more informed about these types of TVs and looked at a few more alternatives than just the ones they did before purchasing this one. Stephanie is experiencing postpurchase dissonance. Explain what she can do to reduce it.
Activation
The process of stimulating an action or behavior; in psychology, it refers to the arousal of the nervous system prompting mental and physical responses.
Delight
A high degree of pleasure or enjoyment; joy.
Parasympathetic Nervous System
The part of the autonomic nervous system that is responsible for conserving energy and promoting relaxation processes.
Elevated Heart Rate
A condition where the heart beats faster than normal, which could be due to exercise, stress, or medical conditions.
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