Which Marketing Strategies Are Appropriate for Nominal Decision Making

question 17

Multiple Choice

Which marketing strategies are appropriate for nominal decision making?

• A) maintenance strategy and disrupt strategy
• B) capture strategy and intercept strategy
• C) preference strategy and acceptance strategy
• D) maintenance strategy and intercept strategy
• E) capture strategy and acceptance strategy

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Definitions:

Permanent Net Operating Working Capital

The continuous investment in operating working capital that is not expected to fluctuate over the business cycle.

Seasonal

The term seasonal refers to fluctuations in demand, supply, or particular phenomena that recur with similar patterns at certain times of the year.

June 1 Dating

A payment term used in trading where the payment is due on or after June 1st.

3/20, Net 30

A payment term indicating that a 3% discount is available if payment is made within 20 days; otherwise, the full amount is due within 30 days.