The Probability of a Consumer Experiencing Postpurchase Dissonance, as Well

question 77

Multiple Choice

The probability of a consumer experiencing postpurchase dissonance, as well as the magnitude of such dissonance, is a function of which of the following?

• A) the degree of commitment or irrevocability of the decision
• B) the importance of the decision to the consumer
• C) the difficulty of choosing among the alternatives
• D) the individual's tendency to experience anxiety
• E) all of the above

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