Even If a Dissatisfied Consumer Takes No External Action, Which

question 18

Multiple Choice

Even if a dissatisfied consumer takes no external action, which of the following is likely?

• A) will engage in negative work-of-mouth
• B) will stop buying that brand
• C) will have a less favorable attitude toward the store or brand
• D) will stop buying at that store
• E) all of the above

---

Definitions:

Communication Transparency

The practice of openly and honestly sharing information, fostering an environment of trust and openness.

Active Listener

A person who fully engages with the speaker, understands their message, provides feedback, and retains the information being communicated.

Paraphrase

Expressing the meaning of something written or spoken using different words, especially to achieve greater clarity.

Active Listener

The practice of fully concentrating on what is being said rather than passively hearing the message of the speaker.