Which of the Following Is a Key Element of Relationship

question 32

Multiple Choice

Which of the following is a key element of relationship marketing?

• A) customizing the relationship to the individual customer
• B) pricing in a manner to encourage loyalty
• C) augmenting the core service or product with extra benefits
• D) marketing to employees so that they will perform well for customers
• E) all of the above

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Definitions:

Market Risk

The possibility of experiencing financial losses in investments because of events that impact the whole market or the overall economy.

Corporate Tax Rate

The percentage of a corporation's profit that is paid to the government as tax.

Debt Ratio

An indicator measuring a corporation's use of borrowing, obtained by dividing the sum of all liabilities by the sum of all assets.

Debt Financing

The means of raising capital through the sale of bonds, bills, or notes to individuals or institutions, in return for lending money to the borrowing entity.