Which Type of Reference Price Is Presented by a Marketer

question 15

Multiple Choice

Which type of reference price is presented by a marketer for the consumer to use to compare with the current price?

• A) base reference price
• B) external reference price
• C) private reference price
• D) outlet reference price
• E) public reference price

---

Definitions:

Flashing Pattern

A visual signal sequence where light is turned on and off in a particular rhythm or sequence, often used in warning signals or communication devices.

Phi Effect

A visual illusion where stationary objects are perceived to be moving due to rapid sequential light stimulation.

Neural Activity

The electrical and chemical processes in neurons responsible for the transmission of signals within the brain and nervous system.

Conscious Experience

The personal awareness or perception of thoughts, feelings, sensations, or the external environment.